How many marketing or sales emails do you receive on a daily basis? Now, how many of those emails do you remember 1 week later?
If you’re like me, the answer is very few.
We’re bombarded daily with e-blasts and newsletters. If you’re a business owner you likely get dozens of emails each week from someone trying to sell you something. So, if your job is to be the guy trying to sell something, how do you stand out from the crowd and get the client’s attention?
You got their attention, now what?
In my guide, Anatomy of a great sales email, I showed you a proven template that will get your emails opened and generate a response. Now, once you’ve received contact from the client, how do you keep them engaged and seal the deal?
If you can get a moment of the client's time and host a sales call, great. But what if they are busy and ask you to send them the details by email? This is often a sales death sentence. Let's be honest, it basically means, “Email whatever info you want me to look at. If I don’t delete it I may get back to you, but realistically I won’t.” I’ve been caught in this game of cat and mouse many times and it sucks!
One day I asked myself:
“how can I capture peoples attention by selling them in a completely unique and different way than what they’re used to?”
Obviously, face-to-face sales calls are most effective, or at least a video call, so how am I suppose to build a relationship with someone if they can’t see my face?
I searched high and low and came across this amazing free tool: Loom.
Why I love it
Loom lets you quickly and easily capture a screen share video clip while putting your face in a little bubble at the bottom of the screen. This lets you give a video demonstration while allowing the client to see and hear you speaking directly to them! It can be recorded right from your browser and integrates with Gmail to seamlessly send the video clip.
Loom also lets you track whether or not the video was viewed, and for how long.
Whether you’re giving a software demo, want a client to check out a specific area of your website, or walk them through a media kit, Loom makes it incredibly easy to pitch a client in a fun and effective way.
How many times have you been pitched with video?
The numbers don’t lie
The use of video is becoming increasingly popular among marketers. Check out these crazy numbers:
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Marketers who use video grow revenue 49% faster than non-video users.
An initial email with a video receives an increase click-through rate by 96%.
And most importantly:
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Key takeaway: If you can pitch a client with a personalized video you’ll be amazed at how many more deals you close. Even if they don’t currently have a need for your product or service, the fact that you took time out to create a personalized video for them will keep you in the forefront of their mind for quite a while! Little do they know, it took less time than it would for you to type the same email.