How many marketing or sales emails do you receive on a daily basis? How many do you remember 1 week later?
If you’re like me, the answer is very few.
We’re bombarded daily with e-blasts and newsletters. If you’re a business owner you likely get dozens of emails each week from someone trying to sell you something.
So, if your job is to be the guy trying to sell something, how do you stand out from the crowd and get the client’s attention?
In my guide, Anatomy of a Great Sales Email, I explain my proven method that generates open rates in excess of 60%.
Once you’ve received contact from the client, however, how do you keep them engaged and seal the deal?
When a client requests that you send them information by email, this is quite often a death sentence in the world of sales. Let's be honest, it essentially means, “Email whatever info you want me to look at. If I don’t delete it I may get back to you, but realistically I won’t.”
I’ve been caught in this game of cat and mouse many times and it sucks!
One day I asked myself:
Q: “How can I capture the client's attention by selling them in a completely unique way?”
Without the ability for a face-to-face sales call how am I suppose to build a relationship with someone if they can’t see my face?
I searched high and low and came across this amazing free tool: Loom
Why I love it
Loom lets you quickly and easily capture a screen share video clip while putting your face in a little bubble at the bottom of the screen.
This lets you give a video demonstration while allowing the client to see and hear you speaking directly to them! It can be recorded right from your browser and integrates with Gmail to seamlessly send the video clip.
Here's a pitch video I made while working with one of my startups. The product is Shoppable Instagram integration and we were pitching new clients by showing the user experience with one of our existing clients, Overstock.com.
Using a video demo to show exactly how our product worked proved to be an incredibly effective way of capturing the prospects attention and solidifying new business.
Loom also lets you track whether or not the video was viewed, and for how long.
Whether you’re giving a software demo, want to show a client a specific area of your website, or walk them through a media kit, Loom makes it incredibly easy to pitch a client in a fun and effective way.
Q: "How many times have you been pitched with video?"
The numbers don’t lie
The use of video is becoming increasingly popular among marketers. Check out these crazy numbers:
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Marketers who use video grow revenue 49% faster than non-video users.
An initial email with a video receives an increase click-through rate by 96%.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Key takeaway: Pitch a client with a personalized video. You’ll be amazed at how many more deals you close.
Even if they don’t currently have a need for your product or service, the fact that you took time out to create a personalized video will keep you in the forefront of their mind for quite a while! Little do they know, it took less time than it would for you to type the same email.